QhakazaArt Collective

Market Intelligence

The Visibility Gap

Why quality and attention have come apart in African contemporary art

Qhakaza Research ·

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The underrepresentation of African contemporary art is often discussed as though it were a question of taste. It is more usefully understood as a question of infrastructure.

Attention follows legibility. A work becomes legible to a distant collector through the things that travel: consistent documentation, a record of where it has been shown, independent commentary, and a price history that can be checked rather than asserted. Where those exist, interest can be acted on. Where they do not, interest tends to stall at admiration.

None of this is a comment on the work itself. It is a comment on the scaffolding around it, and scaffolding can be built.

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Sources

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The Visibility Gap · Qhakaza Art Collective